US exporters on the offensive to maintain, build market share

For the past few weeks, Agri-Pulse has been running a series of indepth articles about agricultural trade. Here’s the fifth and final article. Links to the first four are at the bottom of this page.

From Agri-Pulse

John Baize was on a mission to sell more U.S. soybean oil in Egypt. But there was a problem, according to the government buyer who was charged with procurement of edible oils in that country. Their citizens were buying cottonseed and sunflower oil from other countries because they thought soybean oil smelled “fishy.”

“I handed him a bottle of Wesson oil, made from U.S. soybeans,” recalls the oilseed consultant about the meeting that took place in the early 1990s. “And I asked him to go home and have his wife cook something with it. The next day, he wanted to learn how refineries in his country could produce the same thing.” Read the rest of the article here.

Read the first article in the series here.

Read the second article in the series here.

Read the third article in the series here.

Read the fourth article in the series here.